This is a term you might find frequently when discussing behavioral economics; a branch of economics that takes a look at how individuals makes a decision and analyse what factors into these decisions.
Discounting is a term that is most closely associated with how the value of some things usually decrease over time i.e. money, that iPhone you bought 5 years ago, and a degree in economics come the time A.I.s take over our jobs because they can compute complex matrices in, like, 2 seconds.
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