When I started writing Villain’s Lackey, I was informed by Tapas staff that premium romance novels do best if the love interest is introduced within the first three episodes. The LI should also pursue the MC in some way. It doesn’t necessarily have to be romantic, but having them interact so it’s obvious that they’re acknowledging each other. However, the more romantic the advancement is, the better the story is likely to do. This is something you work towards when writing a pay to read web novel because you want to bring in as many readers as possible. However, this takes away from what you can do in those first three episodes.
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